The best business cards convey far more than just the printed letters and numbers inside the 3.5 x 2-inch borders. Your card represents you and your brand, and it’s literally what your customers carry away from a meeting or sales call with you. Shouldn’t it say enough to make you stand out from your competition?
Experimenting with business cards until you get the results you want can be expensive, time-consuming and counterproductive. It’s worth the time it takes to carefully consider the different elements of what makes a great business card and get it right the first time. You may consider engaging a graphic designer to craft the look of your business card.
Whether you hire someone or design it yourself, here are five characteristics of a business card that will make people remember you and your brand.
- People sometimes clutter up their cards with extraneous material in the mistaken belief that it’s original and memorable. Too much visual noise will bury your contact information along with the message you want to communicate. A clean design that makes effective use of negative space is more eye-catching and professional.
- You can’t go wrong with classic black and white, but a splash of color will get your card noticed. Avoid garish or clashing hues and stick with colors that are consistent with your brand.
2. Essential Information
- This may seem obvious, but if you’re not careful it’s easy to list too much or not enough. Include your name, job title and contact information along with your website if applicable. If you’re active in social media such as LinkedIn or Facebook, add that contact information.
- We sometimes recommend using quick response (QR) codes for contact information, as a way to save space and encourage interaction, but you should do it only if your target audience is very tech-savvy. Otherwise, you run the risk of distancing yourself.
- Cramming too much text into the card forces you to use a smaller font, which might look good on a monitor but turns out to be unreadable. Use at least an 8-point font for legibility, along with a color that is readable against the background color.
- Choose a typeface like Courier that’s legible but not too commonplace and use no more than two different styles. Resist the temptation to use calligraphy or a novelty typeface unless it’s appropriate for your business. If you do, it’s best used sparingly as an accent to highlight certain pieces of information.
4. Unique Selling Proposition
- Customers may remember you, but will they remember why they should buy from you? Your company may already have a unique slogan or tagline you can include on your card. If not, consider the more memorable slogans of some of the top national brands, such as Disneyland’s “The Happiest Place on Earth,” and use them as a guide.
- An alternative is a simple, straightforward but compelling phrase that will give customers a reason to buy. For example, a business card for an automotive repair shop may state, “All repairs guaranteed. All the time.”
5. Quality Card Stock and Printing
- Has anyone ever handed you a business card that had an impressive design but was printed on inexpensive, flimsy paper? Substandard materials will counteract the positive effects of a professional design, implying that you and your company have equally low quality standards for your product or service.
- Die-cutting, rounded corners or other special effects can set your card apart, but tread lightly. Overuse of bling can backfire and come off as cheap and tacky. Choose features not simply for their own sake, but because they complement and enhance your brand. (Ask a Blabor.com sales representative for details)
- Are you considering a non-standard size? It will certainly make your card stand out, but balance it with the idea that the card won’t fit into wallets or business card holders. Choose the option with the most relevance to your brand and message. For a unique size and shape that still fit into wallets and card holders, ask about our square business cards.
When you design your business card, ask yourself whether or not it would motivate you to buy. That’s what we do on every card we design and it’s the best way to get the most value from your (already inexpensive) business cards.