BAD DESIGNS OF THE WEEK

BAD DESIGNS OF THE WEEK
Design is art with function. But, without function design becomes purposeless, counterproductive and even laughable. Check out this week’s examples of bad design. DISCONTINUITY Continuity in design promotes recognition and memorability. But, discontinuity like these is confusing and weird. Four star… or Five Star? Or 8 star? What a transformation. REDUNDANCY IS REDUNDANT Why say the same thing twice when... Read More

Designer brand’s $2,000 bag can be had for $0.99

Designer brand’s $2,000 bag can be had for $0.99
Few people are willing to drop thousands of dollars on an electric blue designer handbag. But what if we told you that you could purchase similar bag for only 99 cents? Related: Custom Tote Bags Keep Customers Coming Back, Studies Show. Recently, French fashion house Balenciaga unveiled a new, fancy blue handbag with a hefty price tag of $2,145. However,... Read More

Bringing Campaign Tactics To Brands

Bringing Campaign Tactics To Brands
Joel Benenson is the only pollster to help win three US presidential elections for Democrat candidates, first with Bill Clinton then twice with Barack Obama, and he hopes to win a fourth with Hillary Clinton in 2016. He tells Marketing Week how both brands and politicians can tap into the ‘hidden architecture’ of public opinion. Presidential elections in the US are... Read More