Branding is Evolving, Don’t Be a Cro-Magnon

Branding is Evolving, Don’t Be a Cro-Magnon
While many people recognize the power of brands and a number of consumers only buy from certain well-established names, the modern brand is evolving in the changing marketplace. This process is affecting how businesses are using it for promotion and building visual identity. Brand consultants and experts used to say that “People buy brands, not products”, and this is certainly... Read More