Branding is Evolving, Don’t Be a Cro-Magnon

Branding is Evolving, Don’t Be a Cro-Magnon
While many people recognize the power of brands and a number of consumers only buy from certain well-established names, the modern brand is evolving in the changing marketplace. This process is affecting how businesses are using it for promotion and building visual identity. Brand consultants and experts used to say that “People buy brands, not products”, and this is certainly... Read More

An Ancient Craft is Brewing Up New Jobs

An Ancient Craft is Brewing Up New Jobs
On a cold February night in Stamford, Connecticut, the chill in the air is doing nothing to dampen patrons’ thirst for Half Full Brewery’s craft beers. The brewery’s tasting room is serving a steady flow of customers looking to sip a glass of its Bright Ale, Pursuit IPA or Onward Pale Ale. The mood may be mellow, but it belies... Read More