Krispy Kreme “3-D Printer” and 8 Other April Fools’ Jokes Get It Right

Krispy Kreme “3-D Printer” and 8 Other April Fools’ Jokes Get It Right
It didn’t take long for this year’s April Fools Day to get off to a bad start, thanks to Google’s Mic Drop. The plug-in was intended to induce laughter, giving users the last word along with a Minions-flavored meme at the end of a conversation — think of it as a reply and mute button. The idea soon backfired as... Read More

Branding is Evolving, Don’t Be a Cro-Magnon

Branding is Evolving, Don’t Be a Cro-Magnon
While many people recognize the power of brands and a number of consumers only buy from certain well-established names, the modern brand is evolving in the changing marketplace. This process is affecting how businesses are using it for promotion and building visual identity. Brand consultants and experts used to say that “People buy brands, not products”, and this is certainly... Read More

3 Steps To More Human Branding

3 Steps To More Human Branding
In a fast-moving media world, concepts become clichés before they’re fully formed. We’re all talking about “human” brands at the moment, but what do we really mean? Is it just industry navel-gazing, or something more practical, useful and lasting? In our marketing bubble, too often we hear the hard language of media and technology. When we talk about targets, consumers... Read More