3 Steps To More Human Branding

3 Steps To More Human Branding
In a fast-moving media world, concepts become clichés before they’re fully formed. We’re all talking about “human” brands at the moment, but what do we really mean? Is it just industry navel-gazing, or something more practical, useful and lasting? In our marketing bubble, too often we hear the hard language of media and technology. When we talk about targets, consumers... Read More