Bringing Campaign Tactics To Brands

Bringing Campaign Tactics To Brands
Joel Benenson is the only pollster to help win three US presidential elections for Democrat candidates, first with Bill Clinton then twice with Barack Obama, and he hopes to win a fourth with Hillary Clinton in 2016. He tells Marketing Week how both brands and politicians can tap into the ‘hidden architecture’ of public opinion. Presidential elections in the US are... Read More

5 of the Best Entry Popups (and why they work)

5 of the Best Entry Popups (and why they work)
Popups work. So let’s just fast forward through all that “popups are so annoying and can’t actually work!” malarkey, can we? We found one case study that switching to a popup form compared to a sidebar form increased email sign-ups by 1,375%. If you want a few more proven results from popups, check out how our clients do it here.... Read More

5 Things The Best Business Cards Designs Have in Common

5 Things The Best Business Cards Designs Have in Common
The best business cards convey far more than just the printed letters and numbers inside the 3.5 x 2-inch borders. Your card represents you and your brand, and it’s literally what your customers carry away from a meeting or sales call with you. Shouldn’t it say enough to make you stand out from your competition? Experimenting with business cards until you... Read More

Krispy Kreme “3-D Printer” and 8 Other April Fools’ Jokes Get It Right

Krispy Kreme “3-D Printer” and 8 Other April Fools’ Jokes Get It Right
It didn’t take long for this year’s April Fools Day to get off to a bad start, thanks to Google’s Mic Drop. The plug-in was intended to induce laughter, giving users the last word along with a Minions-flavored meme at the end of a conversation — think of it as a reply and mute button. The idea soon backfired as... Read More

Should You Chime In?

Should You Chime In?
People and businesses are marketing themselves in new ways all the time and usually that’s a great way to stand out, reach new audiences and test the waters. One thing that’s becoming popular is giving your take on current events and popular issues, especially if they pertain to your field. Giving your opinions and reviews on social media, your blog... Read More

Stay Ahead of Competition With These 7 Digital-Marketing Predictions

Stay Ahead of Competition With These 7 Digital-Marketing Predictions
Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to gain an advantage over your competition, you need to always be on the cutting edge. And while digital marketing changes on a weekly basis, there’s something about the launch of a new calendar year that puts... Read More