A website’s design is like a joke…

A website’s design is like a joke…
A website’s design is like a joke. If you have to explain it, it’s not that good. Your website’s design should be simple, intuitive and functional. It should be as easy to use as a Coca-Cola machine, as well laid out as a grocery store and as beautiful as a fine boutique. Related: The Science of Conversions (and Case Studies)... Read More

Bringing Campaign Tactics To Brands

Bringing Campaign Tactics To Brands
Joel Benenson is the only pollster to help win three US presidential elections for Democrat candidates, first with Bill Clinton then twice with Barack Obama, and he hopes to win a fourth with Hillary Clinton in 2016. He tells Marketing Week how both brands and politicians can tap into the ‘hidden architecture’ of public opinion. Presidential elections in the US are... Read More

How, When and Why To Set Up A Landing Page

How, When and Why To Set Up A Landing Page
What is a landing page? Why do you need one on your website? You know that landing pages benefit your business – whether you need more sales, email leads, or to build a relationship with your prospective clients.If you’re selling products online, it’s a no brainer that you need unique transactional pages for each item. Similarly, single offer landing pages... Read More